My First Ballet [Source: ENB]

English National Ballet will begin its My First Ballet series, featuring performances for kids by students from the English National Ballet School, with My First Sleeping Beauty in April 2012. ENB is offering an opportunity for visual artists to “design the visual identity” for the ballet with the possibility of providing designs for future ballets in the series.

The winner will receive $2000 and lots of exposure. Three runners up will receive $300 each and additional exposure as well.

The competition is now open and runs through August 31st. Please see the official Talenthouse site for more.

I have to say, ENB does some of the more creative initiatives for expanding their audience by reaching out beyond the traditional confines of the world of concert dance. And that goes for both the My First Ballet series as well as this competition. I’m particularly impressed to see such initiatives coming from such an established institution when many cutting edge artists seem to have confined themselves to the high art ghetto.

Official Site: English National Ballet